OMAHA, Neb (KMTV) -- Some gather around the T.V. for the game, others are here for the commercials.
Advertisers at Bozell Advertising Agency reviewed the Super Bowl commercials on Monday, picking out the winners, and the losers.
David Moore, partner in charge at Bozell, said his favorite ad was the Amazon Echo spot featuring Alec Baldwin.
Other ads, such as Mountain Dew’s ‘puppy-monkey-baby’ ad, did not strike a chord with some.
“I am, like, traumatized by that one," Melanie Krohn said of the commercial.
Overall, Bozell advertisers say this year's Super Bowl ads were not all that impressive.
Moore said a huge problem advertisers have during the Super Bowl is getting their product to stand out.
"If your only point is to make them laugh, then you're spending a lot of money just to be the class clown," Moore said.
Despite shelling out millions, hiring celebrities guests, and pulling out all the stops, advertisers struggle with making the brand memorable during the highest rated program of the year.
Alex Maltese, an account executive at Bozell, said the most important thing advertisers must ask themselves is if their commercial was memorable for the brand or product.
A 30-second ad during the Super Bowl cost 5 million dollars this year.
"The goal of the advertiser should be to either drive sales or to end up with a positive association with the brand. If all you're doing is laughing, but you don't remember anything about the product or associate anything positive with the brand, you don't remember it, and you just blew $5 million dollars,” Moore said.
