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Make-A-Wish launches new campaign on World Wish Day

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OMAHA, Neb. (KMTV) — Make-A-Wish Nebraska kicks off it's 37th Anniversary Celebration today. Their new campaign is called, "Wishes Need Stars Like You."

Today is also World Wish Day, and the Nebraska Make-A-Wish says every person has the ability to bring hope to children with critical illnesses.

"Now more than ever, Make-A-Wish Nebraska remains committed to delivering hope to wish kids and their families despite an unprecedented number of wishes waiting to be granted," the organization said. "As a result, Make-A-Wish chapters and affiliates worldwide are using April 29, recognized annually as World Wish Day, to launch Wishes Need Stars Like You – a new campaign that rallies the collective star power of everyday people and corporate sponsors who help wish kids and their families when they need it most."

The campaign is part of a multi-year campaign called "When the Stars Align."

“Make-A-Wish is facing a situation unlike any other in our 40-year history," said CEO of Make-A-Wish America, Richard K. Davis. "To ensure the next 40 years are even more impactful than the first, we are launching Wishes Need Stars Like You to help people recognize the power they have to be a shining star for wish kids because every child deserves a childhood."