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Neighborhood concerned about new massage...

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An Omaha neighborhood is raising concerns about questionable actions by a massage parlor that just moved in.

Residents in Dundee are upset to see advertisements for the new massage parlor at 51st & Leavenworth St. show up on Backpage.com.  The free classified website has many times been tied to prostitution cases in Omaha and around the country.

The business is advertised as "New Asian Massage" on Backpage.com, but says "Rui Spa & Massage" on the building’s facade.

Jeannie North, a Dundee resident, alerted others on the Dundee Memorial Park Neighborhood Association’s Facebook page, and the concern is growing.

"I was kind of suspicious obviously it had very young girls and it even said cash only, so that was shady right off the bat.  And honestly I was really surprised that this would happen in our neighborhood," North explained.

Residents say they’ve seen people going in and out of the business late into the evening.  They're also upset because it's next to a children's craft studio.

The massage business is still open, and KMTV Action 3 News was able to contact the owner through an employee.

“It's a formal professional massage shop.  We didn't do anything bad,” the owner said in a text message.

They said they will modify the pictures on Backpage.com.

Rui Spa & Massage did get an Omaha Certificate of Occupancy in November, so they've only been open 1 ½ months.

Residents have contacted police with their concerns.

The Department of Health and Human Services told KMTV Action 3 News that there are no massage therapists licensed through the state at that location.