The E.W. Scripps Company and Omaha World-Herald are launching a new partnership.
Starting Wednesday September 7th, Mike'l Severe and The Bottom Line will be heard on AM590 ESPN weekdays from Noon until 2 p.m.. The entire show will move to 10 a.m. to 2 p.m. weekdays online at Omaha.com.
"Mike'l has built a strong following in this community over the years," said Terry Kroeger, publisher of The World-Herald and CEO of its parent company, BH Media Group. "TBL is an important part of our strategy to reach more people with compelling content, and we're pleased AM590 ESPN will be part of that."
As part of the partnership with Omaha's Scripps stations, KMTV's weather team will be an additional source for World-Herald news reports. Also, KMTV will produce daily video forecasts for Omaha.com.
"This new collaboration will provide even more access to local sports and weather for listeners, readers and viewers in our area," said Mark Halverson, vice president and general manager for Scripps Radio Omaha and KMTV. "We see the business benefits of the relationship, and most importantly our audiences get more of the sports they love and the weather coverage they need".
